In a post championing the financial advantages of accepting Bitcoin, one merchant noted year-on-year sales had increased 20.4%, with Black Friday leading the trend among its customer base. “Bitcoin isn’t going to make a huge impact on your business unless you leverage it to gain widespread media attention,” clothing retailer ThatShirtWasCash wrote Monday. “For us, it has still been worth it for the marketing opportunities and ability to service a group of people we identify ourselves with and love.”
The company has recorded $7,400 USD worth of bitcoin sales since launching the payment option, and like many experimenting with accepting the currency highlights the savings possible over fiat payment processors such as PayPal.
What Bitcoiners Bought
purse.io, which allows customers to buy goods with Bitcoin at a discount, recorded an eleven-fold surge in sales during Black Friday 2015, personal computers and DIY tools experiencing the greatest demand with 60% and 74% increases respectively. Toys, video games, and kitchenware also saw considerable growth on the day. Of the 47 states, Purse serves, California generated the most sales.
In a Reddit Post revealing the internal figures, Purse CPO Kent Liu added that individual sales varied from a minimum of around $15 USD up to $3,000 USD.
In addition to buoyant growth, it would appear the idiosyncrasies of handling Bitcoin are becoming less of a barrier in and of themselves. ThatShirtWasCash added:
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